Entropy & Change
2024
Needlework, rug tufting, and watercolour on Yupo
Entropy & Change uses Silicon Valley billboard ad campaign colorways to depict the classic California landscape and the urban wild life in action.
Entropy & Change uses Silicon Valley billboard ad campaign colorways to depict the classic California landscape and the urban wildlife in action. I created “Default Cupertino” during my Summer of 2023 residency at the Graduate Hotel Berkeley, in a program called the Sweet Dreams Society developed by my collector, and Lady Gaga's producer, DJ White Shadow. “Default Cupertino” then became the centerpiece for a solo exhibition in April 2024 funded by the San Francisco Arts Commission Artist Grant.
This body of work explores themes of technology, valuation, and the changing nature of San Francisco as a bioregion. I am investigating these ideas through needlework and various rug tufting techniques, incorporating bird imagery and aesthetic elements lifted from tech companies' billboard advertising campaigns.
Having lived in San Francisco for most of my life, I have witnessed significant changes over the past four decades — shifts in economic diversity connected to the evolving types of jobs in our community, and in turn their impact on our environment, including our bird populations.
Interested in a piece from this series or a commission? info@margarettimbrell.com